Nike in Brazil: a Host Country View

Negative effects of Nike from Brazil’s point of view Brazil is rapidly privatizing many industries and its attitude toward a free market economy has changed significantly in the past 10 years. However, it seems the country still has a perception that often times associates capitalism with â€Å"greedy† developed countries. If the opinion of Brazil’s president is a reflection of how some of its people feel this is certainly the case. In 2008, Brazil’s president lambasted US corporations and the US government for â€Å"infecting his nation with problems that were not of its making (The New York Times, 2008). This attitude seems to have created some problems for Brazilians in terms of their view of Nike. The kind of leverage and control that such a large company can exert on football in the country is huge. This issue was thrown into the light when in 1998 the Brazilian national team lost in the World Cup finals to France. Earlier on in the year, Nike had in vested a record amount ($200 million US) for the right to sponsor the Brazilian national team in the World Cup. As a requisite for sponsorship, Nike demanded that the team play an inordinate amount of exhibition games leading up to the event. Many Brazilians, including Brazilian football legend Pele (who filed a lawsuit against Nike), still blame Nike for Brazil’s loss. They claim that the unusual number of exhibition games tired the players out. Similarly, another interesting problem is Nike’s effect on competition in Brazil. Nike’s recent acquisition of UK sporting wear company Umbro allowed it to eclipse Adidas as the biggest brand in the world of football (The Financial Times, 2007). This is particularly troubling for Brazilian retailers, who worry about the concentration of brands between two large Multi-Nationals and the effect this might have on their business. Lastly, as with many interactions between MNC’s and developing countries environmental issues have been a problem. Brazil is a massive supplier of leather used for products like Nike shoes. However, much of the cattle that the leather comes from graze on what was once Amazon rain forest. A host of Brazilian ranchers have clear-cut entire swaths of rainforest in an attempt to make room for more cattle. This goes against Brazil’s need to preserve what is arguably its most precious natural resource (The Ends Report, 2009). In future business interactions, Nike needs to be weary of using tactics that could be perceived by the Brazilian people as greedy, dominating, or imperialistic. Such tactics may erode trust within the Brazilian population and could turn out to be a bigger PR headache than they are worth. Advantages of having Nike in Brazil from Brazil’s point of view On the other hand, the fact that Nike is such a large and powerful company can have its benefits for the Brazilian people. With its enormous buying capability Nike can actually shift the way products are produced in some countries by pressuring suppliers. As was discussed earlier, Nike has been using leather procured from suppliers who have clear-cut forests in order to make room for their cattle. However, in August of last year, Nike along with help from Greenpeace enacted a set of regulations that all its suppliers must follow. The policies included a rule against clear-cutting, as well as other important environmental conventions. It seems that where there are problems between Brazil and Nike, there are also opportunities (The Ends Report, 2009). Programs like this are exactly what Nike needs. Not only do they foster trust and goodwill, they also facilitate much needed changes in Brazil. Without Nike the changes in the Brazilian leather industry might be difficult to encourage. The cattle lobby in Brazil is well funded and has many political ties making initiatives that may affect productivity hard to pass. However, it seems that environmentally conscious Brazilians have found a solution and a partner in Nike. In addition, Nike also decided to make its entire 2010 World Cup kit (a collection of football clothing) out of recycled bottles. This initiative took 13 million plastic bottles out of landfills. Furthermore, the Nike project created an association between Brazil and sustainability that will be seen all over the world (Al-Bawaba Reporters, 2010). Lastly, in recent years Nike has invested enormous amounts of money in the Brazilian football infrastructure. Nike is one of the chief supporters of the Brazilian Football Confederation and has extended its contract with this association until 2018. In addition, Nike also sponsors all three of the largest football teams in the country (Sports Marketing Quarterly, 2006). This reflects a direct commitment to improving and fostering football in the Brazil. The support of such a large sporting powerhouse seems to have had some positive effects on Brazil in terms of their attractiveness as a host for future events. In the past year, Brazil secured the 2014 world cup. This event is extremely lucrative for local vendors (among other parties) and will allow Brazil to display its incredible culture on a worldwide scale. Bibliography

Advanced Practice Nurse Essay

The Advanced Practice Nurse will play a crucial role in advancement of the healthcare system in the United States. There are several factors affecting today’s healthcare system which will influenced the future development of the Advanced Practice Nurse (APN) role. Some of the major factors include the evolving federal and states laws, rapidly growing and aging population, increasing rates of chronic diseases in children and adults, and the cost of healthcare. These challenges require increase need for well trained healthcare professionals (OJN). The Patient Protection and Affordable Care Act (ACA) that was singed into law March 23, 2010 had the greatest impact in healthcare reform in the United States since the creation of Medicare and Medicaid in 1965. This legislation established emphasis on preventive services with focus on primary care, funds for community health initiatives, and improve quality of care. It also afforded health insurance to millions of Americans who are c urrently uninsured (OJN). The influx of new patients will stress an already strained healthcare system. According to the American Academy of Family physicians, by 2020, the United States will need 40 percent more primary care providers . One way to meet the increasing shortage of primary care provider is to enhance and expedite the growth of Advanced Practice Registered Nurse. A government accounting office noted that Nurse Practitioner are the fastest growing group of primary care providers . (p-241-242). Nurse practitioners could fill the growing shortage of primary care more quickly than physicians. It only takes nurses 6 years of education and training while physicians may require 11-12 years.(health policy) The Advanced Practice Nurse role is also defined by the individual state’s Rules, regulations and statutes. Advanced Practice Registered Nurse practitioners in most states are still fighting their state laws which prevents them from independently practicing without a collaborative agreement with a physician. Currently only 19 states and the District of Columbia allow nurse practitioners to practice independently of a physician. (KHN) The American Nurses Association conducted a review of 19 studies in May 2010, which confirmed that care delivered by a nurse equivalent is equivalent to care provided by a physician.. In addition, the study showed that NP’s consistenly provided more patient care, follow-up, and Consultation time, b(OOO) Another factor that has impact on the future role of Advanced Practice Nurse is the increase healthcare needs of the aging population and chronic Diseases of children and adults. (Impact). More complex healthcare needs increases The cost of healthcare. The cost of U.S. healthcare is $7,538 per capita spending. This is nearly double than any other organization. (OJN) Nurse practitioner Providing care in primary care is less costly than a physician since since they tend to offer fewer to tests and expensive diagnostic procedure. According to the federal Health Resources and Services Administration, or HRSA, at least 55 million Americans live in areas with an inadequate supply of primary care doctors. Massachusetts has the most primary care doctors per capita; Mississippi has the fewest. The nation would need more than 15,000 additional providers to meet the target ratio of one primary care practitioner for every 3,500 residents, according to HRSA, a gap that cannot be filled with physicians. The Association of American Medical Colleges predicts a worsening shortage ahead. In the next 10 years, as one-third of all doctors retire, there will be 90,000 fewer doctors than needed to serve the nation’s aging population. Half of the shortage will be in primary care. Nationwide, 117,000 physicians practiced family medicine in 2012, according to the Kaiser Family Foundation; 134,000 nurse practitioners practiced primary care, according to the American Association of Nurse Practitioners. Last year, only 1,916 U.S. medical school graduates, or about 12 percent of the total, went into primary care residency programs, according to the nonprofit research group National Resident Matching Program. Nursing school graduates who went into primary care totaled 11,764 in 2012, about 84 percent of all NP graduates. But will relaxing state NP licensing laws improve patient access to care? A study reported this month in the journal Health Affairs says yes. The authors found that between 1998 and 2010, as more states relaxed licensing laws, the number of patients receiving care from NPs increased by a factor of 15.

Madame Bovary and Written on the body Essay

Madame Bovary and Written on the body, penned by Gustave Flaubert and Jeanette Winterson respectively, encapsulate the essence of gender while breaking free of the stigma attached to it. The actions of both the protagonists from these works reflect a complete divorce of the influence of their genders from the course of action they took. The ambiguity of the sex of Winterson’s character along with the Volatile nature of Flaubert’s Emma twist many facets of gender and society together into solid plots. Both are narratives of the highest order and equally reflect ideas which are considered radical. Both novels place sexual structures and explanations of gender into question, i. e. is the male sex really superior? Are woman really constricted by their femininity? Through the narrative on Emma we get a taste of a woman who goes again societal norms and at times acts more masculine than feminine. Then we have the I-narrator in Winterson’s novel that continually transcends boundaries set for sexes because of his/her own unidentified and undefined gender. Similarly, one would have to notice that Winterson’s novel shuns sexes completely. Instead of working within a space where there is a fixed gender, which is further placed into a categorically constructed culture and society in order to pinpoint the wants and needs of an individual, we are left with imagery that shows us a being, which has an identity and subsequently wants and needs things based on that identity. (Sonnenberg 3) Typical to this fact both the characters tip toe around the limitations of the sexes. This is the reason Winterson’s character is easy to compare to Emma. The novels’ negate the traditional roles of the sexes, in particular they negate the role of women as passive object of exploration by following masculine paradigms, but also in ultimately rejecting such models in favor of reciprocity, they becomes an almost perfect illustration of a refusal of the role of woman and also the refusal of the economic, ideological, and political power of a man. The actions of both characters set them apart from normal behavior (Maynard, Purvis 151). One has to wonder whether Emma is a victim in the traditional sense or has the author deliberately downplayed the masculinity of the three main male characters i. e. Charles, Leon and Rodolphe. (Porter 263). The character does not follow the norms of one gender. This was the reason that Flaubert’s novel was greatly protested. On one hand she is extremely feminine but on the other hand she has extremely masculine markers in her personality. It was Charles Baudelaire who pointed out that Emma’s desires masculinized her, and he labeled her a â€Å"bizarre androgyne. † In reality, in the background of the 19th-century French anticipations about women’s conduct, Emma’s blatant sexuality and far-reaching aspiration did stand out as alien and unacceptable, as the trial of Madame Bovary on allegations of violating public morals showed. (Porter 124). She is definitely feminine in many ways, but very easily slips into the lead of forefront of her relationships which is usually reserved for the male counterparts. An example of this would be her relationship with Leon and also the fact that she wore monocles which was highly unlikely for a woman of that day and age. Likewise the I-narrator in â€Å"Written on the body† seems to be neither male nor female. As tempting as it would be, it does not work for the reader to search for the gender clues in this character, the mention of a shirt, a nipple, a motorcycle – for none of these provides conclusive evidence, there are however, many hints that suggest that the character is in fact female such as the description s/he awards to the objective of his/her affection i. e. Louise. It is that very fact which throws the plot into controversy; a plain tale of adultery would have been rather poetic, one which is filled with ambiguity and revolves around a woman stealing another mans wife is highly bizarre (Farwell 187). Explaining Emma’s character, Laurence porter writes, â€Å"Naomi Schor described Emma as a woman who desired to break the chain of passive femininity but who fails to accede to the phallic writing state. Roger Huss centers similarly on the impossibility of Emma’s incorporation of the masculine, the impossibility of gender plentitude, and the problem of the different itself. † (Porter 125). In a world where men ruled supreme, Emma’s charm stemmed from her education which had taken away some parts of her femininity because of the knowledge she had gained. She was now a part of the male world whether anyone admitted her into that world or not was not even a question. In the same way as the protagonist in â€Å"Written on the body,† who, if indeed a lesbian, failed to separate herself from the masculine side of her personality, and if a man, fell short of acting like the traditional Alpha. Another comparison could be the ideology of love and in fact the myth of romance. The protagonists of both novels have a very cliched understanding of love. They are deluded with their preconceived notions about love and how it is meant to play out in their lives. Emma becomes depressed with her life and her marriage because of this very fact. The narrator in ‘Written on the body’ also feels the same, which is reflected in the following words, â€Å"I was trapped in a cliche every bit as redundant as my parents’ roses round the door, I was looking for the perfect coupling, the never-sleep-non-stop mighty orgasm. Ecstasy without end. I was deep in the slop-bucket of romance,† (Written on the body 21). They are both looking for something which is basically too idealistic and utopian in nature to really exist. One more front on which both the novels collide is adultery. Both the protagonists wholeheartedly indulge. Emma does it by cheating on her husband not once but twice. She craves the kind of love that she had read about in her books and goes around looking for it till she finds it in Leon and Rodolphe. Winterson’s character is also infatuated with the idea of love and goes looking for it in the arms of another man’s wife. There seems to be nothing that can stop the two and their own selfish motives are the only ones they care about. The character in ‘Written on the body’ seems to be a narcissist who cares for no one but him/herself. Emma is indeed selfish in the same way because she cares only for her own self-satisfaction and disregards the pain she could cause her husband when she finds out about her affairs. Madame Bovary reflects the 19th century French society, while Winterson’s expose is from more recent times. What the works show us is that sexuality and gender have been conflicted since a long time and continue to stay so. Society will always gape and be appalled at such pieces of literature because they go against the dead rules that have been constructed for the existence of mankind. Traditionally men and women have both been assigned their places in the world and those places are not to be tampered with; one of the most sensitive areas one can go experimenting with is sexuality. In some ways both works reflect how anyone from a particular gender cannot stay happy once it has tasted the waters from the other side. The knowledge of the other side gives them an insane desire to climb onto it repeatedly, thereby causing friction and in fact a chaotic contradiction the roles that society had already laid out for them. Work Cited Farwell, Marilyn R: Heterosexual Plots and Lesbian Narratives: 1996 Flaubert, Gustave: Madame Bovary: 2004 Maynard, Mary & Purvis, June: Hetero) sexual Politics: 1995 Porter, Laurence M: A Gustave Flaubert encyclopaedia: 2001 Sonnenberg: Body Image and Identity in Jeanette Winterson’s â€Å"Written on the Body†: 2007 Winterson, Jeanette: Written on the Body: 1994

Special education needs in Warnock Report Essay

Special education needs in Warnock Report - Essay Example Mostly the government’s rules and regulations are designed according to the physical environment and the physical activities of human beings. The same applies in the education system too; as the policies on education are objected to meet the physical and cultural requirements of the children. Resultantly, such objectives are certain to create a huge gap between the psychological requirements of children and the ongoing education practices. Normally, children are emotional in their nature due to the need of dependency; as a result they are more comfortable with emotional attachment. Their nature, personality and the learning ability is structured depending upon the emotional love and affection they entertain in their day to day life. Apparently, the learning ability varies in every child due to the variations in the environment they are grown up. Therefore, the equal standard education plan may be applicable to a mass of student but not to those who are having disability in lea rning skill. Warnock report came up in the United Kingdom as a revolution in education, advocating for the need of special education system for the children with learning disabilities. The report was against the education system for treating child education with an objective approach. The report talks against the deliberative formalities in teaching styles. The report laid foundations for the introduction of statements of special educational need in England and Wales in 1980 and the statement process has been considered as one of the most major changes in education system of the United Kingdom. 1944 act on education system had been designed to provide education to the children on the basis of age, aptitude and ability. Disabled Children were segregated in eleven several categories of handicap. That included educationally subnormal, and delicate as well as blind. However, the then general viewpoint of the education system was that the child should fit the school rather than the schoo l fit the child (Warnock, 1978). In the year 1974, Warnock Committee chaired by Mary Warnock, was formed to design a new system of education; the committee came up with Warnock Report in 1978, which was objected to look at the needs of children requiring special education. The report concluded that there are 20% children who require special educational need but 2% among them need the special support and the remaining 18% of student can be given care with mainstream school’s facilities. Finally the report recommended that there should be dedicated provision for children with SEN which would be able to protect the 2% and ensure that they are not deprived of the provision (Warnock, 1979). This Report brought another educational reform in action that was Education Act 1981, which added the responsibility to the local education authorities to subjectively recognize and assess pupils with SEN and decide the suitable provision to apply on them. The 1981 Act, afterward successfully s urpassed by Education act 1993 and 1996, which bound the state to announce a code of practice on special education need ordering all the local education authority to go as per the SEN provision and made it an obligatory responsibility for all concerned bodies including the school administration to give special care to the children with special education need. The education act of 1981 also allowed the parents of the SEN children to make an appeal to the LEA and to the state government in

Moneyball Essay Example | Topics and Well Written Essays - 750 words

Moneyball - Essay Example After three outs, the other team gets a chance to bat and the game goes on. At the end, the team grabbing the maximum number of runs wins. This is what the game is all about. A person can be known as a clean hitter and would have a clean chit for over 22 straight games. These are excellent statistics on the paper. But as soon as you step into the field, with over ten thousand pair of eyes gazing you with enthusiasm and envy, your hands will start sweating. Your heart beats increase and your mind races faster than a maglev train. You start thinking about the psychology of the pitcher, the manner he curves the ball in the air, the speed of around 100 miles an hour ball that approaches you like a meteor and the manner in which he last set you out. You gaze at his pasture at the mound and the tired look on his face after pitching for over four hours without a break. What is he going to ball today Will he rely on his best deliveries that he had bowled earlier, or has he experimented with his delivery this time. These are some of the different thoughts that engulf a hitter's mind. They think about the last time they did a clutch hitting. But how is it possible to hit a 100 miles per hour delivery without even looking at its trajectory for less than a micro second Baseball hitter can concentrate on the ball for loner than most oth... ds that are impossible to follow- a player can farthest follow the ball to 5.5 feet in front of the bat; or they watch the first few feet of the ball movement and latter on believed in their instincts to move to they place they expect the ball to go. So, the coach's advice of following the ball till it touches the bat is practically impossible. These are some of the ways that governed the rapid evolution of baseball hitters. The balers only keep one thing in mind- swing the ball in air, clutch it in a manner for the hitter to not understand the trajectory, keep it as close to the body of the hitter as possible and make him attempt the ball in an un orderly fashion to let him out. Getting a miss is like a bonus for them. Both the players have ample amount of challenges therefore. Their carrier can be mended or totally broke down by even one hit or a miss. The players deal with a lot of physical, mental and psychological pressures while playing and can commit mistakes in the interim. But there are no options left for them than not to make any. There is no security for a baseball player, neither of their health or their career nor to their families, if they get injured enough not to play again. The excessive fitness levels expected out of the players are really challenging and all have to abide by the game rules. This is the manner in which the game has progressed and taken this form since its inception in 1344. The baseball organization has a lot of politics involved within. They make offensive strategies and the coach is made to learn that they are not teaching baseball, but are training baseball players. So their main emphasis revolves around the fact that who is doing what, rather than what is done. A good understanding of the game situation is more important in

The Influence of Social Media on Activism and Revolution on the World Essay

The Influence of Social Media on Activism and Revolution on the World Stage - Essay Example Occupy Wall Street was a protest movement where individuals conducted a large-scale sit-in at a park near Wall Street. The widespread popularity of this movement was made possible through social media, most notably Facebook. In these regards, it’s noted that, â€Å"The best way to get people away from their computer is through the computer; you cant organize thousands of people in New York City without the web† (Kannally). Ultimately, then social media directed facilitated the Occupy Wall Street protest. Social media has also had a profound impact on revolution. Undoubtedly the most prominent recent example of this is through the Arab Spring. The Arab Spring revolts emerged in Tunisia when an individual committed suicide after an injustice was committed against him by the government. Rapidly individuals over social media were able to share their experiences of oppression and organize widespread revolts throughout the Middle East. It’s noted, â€Å"The movements throughout the Arab world appeared to have imbued social media with an irrevocable sense of legitimacy as a tool for fomenting change† (Killinger). In this way social media allowed forms of organization to occur in this region that previously had not been possible under the stringent governmental oppression.

Research Proposal on The Rape Shield Law Example | Topics and Well Written Essays - 2250 words

On The Rape Shield Law - Research Proposal Example To quote from Rudstein, â€Å"are obstacles to convictions of rapists because juries presented with evidence concerning a complainant's past sexual history make use of such information to form a moral judgment of her character and then are likely to be sympathetic to the assailant1.† It also discourages rape victims from going to the police, for fear that their dirty laundry may be washed for all the world to see. As a net consequence of this, there would be low convictions for rape and many rapists would not be made accountable for their crimes. This becomes especially true when a majority of all rapes committed are acquaintance rape2, where in all likelihood the rapist would be able to present some form of evidence or information about the sexual past of the victim by virtue of having moved in the same circles. The first rape shield law in the United States was passed in Michigan in 1974, and other states followed suit. It mainly arose from the lobbying of feminists who beli eved – and rightly so – that rape was a power issue and that the way it is being treated and dealt with in the courts of law reinforced the hierarchical gender relations. Allowing evidence of sexual history perpetuates stereotypes of women, e.g., women who slept around cannot be raped, women with a lot of partners must have â€Å"asked for it†, prostitutes can never secure a conviction for rape against a man who sexually abused her. In fact, there have been studies showing that there is a â€Å"credibility gap†3 between men and women in the court room. Haddad4 divided rape shield laws in the United States in roughly four categories. According to him: These laws can be roughly divided into four categories, distinguishable by the basis and form of their exceptions: (1) â€Å"legislated exceptions† laws, which contain general prohibitions on evidence of prior sexual conduct, subject to at least one legislated exception; (2) â€Å"constitutional catch -all† laws, which, in addition to prohibiting evidence of prior sexual conduct, subject to at least one legislated exception, contain an explicit exception allowing the admission of any evidence that, if excluded, would infringe upon the rights guaranteed to a defendant by the federal Constitution; (3) â€Å"judicial discretion† laws, which, instead of including legislated exceptions, simply grant to judges the broad discretion to admit or bar evidence of a woman’s sexual history; and (4) â€Å"evidentiary purpose† laws, which determine the admissibility of a woman’s sexual history based on the purpose for which the evidence is offered at trial. The issue of rape shield has gained contemporary platform once more in the case of Kobe Bryant, where the judge ruled that the victim’s sexual activity seventy two hours before she was subjected to medical examination in relation to the rape charge. Many legal experts believed that this dealt a crushi ng blow to the prosecution of the case and led to the eventual dismissal of the charges against Kobe Bryant. B. Statement of thesis My thesis intends to explore the possible inconsistencies between the rape shield law and the right of the accused to due process. The core of my argument is that the state policy to spare a survivor of rape from the possibility of being humiliated on the stand should not be held in higher regard than the right of an accused to be able to present all

History and Imagination in Daniel's Richter's Facing East from Italian Essay

History and Imagination in Daniel's Richter's Facing East from Italian Country - Essay Example The book surpasses the narrow confinements of the academic study and depicts the Eastern and Western perspective of historical developments in early Native America from an instrumentalist point of view. Richter’s study also centres on the creation of histories and their construction as part of a transcontinental discourse. In the words of the author, the main purpose of the book is to â€Å"hear Native voices when they emerge from the surviving documents, to capture something about how the past might have been if we could observe it from Indian country† (9). In the following chapters, Richter achieves his purpose. History is personified and imagined through the accounts of the Native Americans. Organized in six chapters, the study reveals the evolution of the relations between the settlers and the Native Americans. The structure successfully captures the psychology behind this evolution and chronologically depicts its stages. Initially the image of the settlers is imagi ned by the Native people, as a distant, non-tangible world. Richter describes the materialization of this world and the gradual establishment of social dynamics, which Indians and settlers shared. The natives started to make use of the new tools and guns in order to improve their crafts, and as a result commerce began to prosper. Also, the redistribution of economic resources is a result of the innovation brought by the settlers (52-80). What makes Richter’s method interesting and authentic is its ‘double’ (his)tory-telling. He accounts for the perspective of the Westerners, as well as the perspective of the Native people, whose historical articulation of the same occurrences has been different. A good example is the story of Pokahontas in Chapter 3, where the opposing interpretations of the Natives and the settlers are discussed (Richter 69-110). In the final chapters Richter observes the tensions between the Natives and the settlers, which have been accumulated in two separate historic creations – the world of the Indians and the world of the settlers. The most challenging concepts of the book are presented probably in the last chapter, which describes the clash between the Indian and the White ethnic identities. The Indian identity exists as an oppositional element in a world, already dominated by the settlers. In this sense Richter’s observation offers a historically sensitive and instrumentalist reading of one of the most disputed passages in American history. Perhaps his greatest contribution in this study is his ability to make the reader visualize historical events, and to question their depiction in conventional academic literature and fiction. Part II Seeing history from different perspectives is more than a projection of the past – it is a condition for understanding why the present looks the way it does. In this sense, retelling American history through the eyes of the Native people is important for understa nding it not only as a mixture of flat events, but as part of a broader historical tendency. By seeing history through the prism of the Native people, we gain a different perspective on their attempts to adapt their system of beliefs, social traditions and customs to the growing patterns of dominance, which were being established by the settlers. Richter raises this peculiar topic of adjustability in his observation

Historical Personalities Of World War II Essay Example | Topics and Well Written Essays - 250 words

Historical Personalities Of World War II - Essay Example The Populist Fronts tended to be so dear to Stalin that while he intended to rouse the Russian masses by gathering them around the idea of opposition to Hitler, at the same time Stalin was trying to strike a deal with the Nazi dictator because he considered Hitler to be an imminent threat to the Russian bureaucracy. In that context, Stalin played into the hands of Hitler by allowing the Nazi’s to have a striking success on the Western front before Hitler turned his attention to the East that is the USSR. As per Trotsky, had Stalin not been so particular about consolidating his hold on the USSR, it would have definitely allowed him to pressurize Hitler on the Eastern front, thereby perhaps inhibiting him from advancing so confidently in the West. Somewhere, Stalin’s strategy of allowing Hitler to initiate World War II proved to be short-sighted in the sense that he believed that he will manage to escape getting involved in the war. Had Stalin somehow conveyed to Hitler that Russia was going to offer a stiff resistance in case of an expansionist endeavor by Germany, perhaps World War II could have been avoided?

Manufacturing Technologies - Assignment 1 Example | Topics and Well Written Essays - 2000 words

Manufacturing Technologies - 1 - Assignment Example 382). In the present technologically changing environment, the manufacturers of goods and services need to improve on their current products to survive. Hence demand forecasting is crucial for the companies to make their product satisfy the needs of the consumer. Hence the concept of Product life cycle is very important. It is a tool through which we can analyse the demand within an industry. Through this PLC, it is possible to identify when a product needs to be replaced to make way for another product so that the manufacturer can make decision of introducing another new product replacing the existing one so that the manufacturer can earn profit (Gillies, 1996, p. 127). According to PLC theory a firm in any industry can predict the shift of product from one stage to another and hence will be able to adopt proper marketing-mix polices like when to replace a product with newer improved version to meet the expectations of the consumers. In 2004, the replacement purchases accounted for 55% of the digital camera sales, 63% of cell phones sales and 82% of computer sales. Product Life Cycle A product life cycle shows the sales pattern a product over a period of time. The time span begins with the period of introduction and ends with replacement of the product. Basic Stages in the Product Life Cycle Figure 1: Product Life Cycle Introduction / Development stage. Growth Stage Maturity Stage Decline Stage Here we will concentrate mainly on the Maturity Stage. It is here where the manufacturer has to get rid of old products and come out with strategies to rebrand the old products or manufacture and altogether new products in their portfolio of products. In the Maturity stage the product faces lot of market competitors and hence the profit declines as percentage of the sales (Grieves, 2006, p. 23). Hence companies when facing this has to come up with strategies to preserve their customer base and achieve profitability. Automobile Industry Figure 2: PLC of Car Industry In a utomobile industry the car manufacturers needs to replace their old cars with new cars to meet the demand and needs of the customers. Automobile industry faces extraordinary level of competition, which make the carmakers produce cars with a higher degree of differentiation (Kumar and Krob, 2006, p. 114). This makes the demand more elastic in nature and hence the carmakers are face with making new cars. In the 1970s most of the western car makers were in the saturation stages. Like in USA and Europe there was a demand of high motorization rate i.e. more car per person and hence the car manufactures had to make new products. The consumer’s decision to purchase a new car is based primarily on the search for a better car with more innovative solutions than ever before (Jones and Mathew, 2008, p. 384). Hence to retain the old customers and get new ones, the carmakers must offer new or better products to the customers at any time the customers decide. Car makers know that any delay in the product – innovation across the product life cycle will result in potential loss of consumer base. Whenever a car manufacturer comes out with newer car model, large manufacturers have economies of scale so that they can easily make the use of their resources and manufacture the new cars at a much reduced cost. Sometimes re launching of new car is not the only option. Car manufacturers sometimes decide to rebrand their

Eassy HR Essay Example | Topics and Well Written Essays - 500 words

Eassy HR - Essay Example Hiring decisions are the possible final opinions that can be adopted in a hiring process. They are culminating possibilities from the hiring process that involves recruiting and selection processes of potential employees. The hiring decisions that I might witness in functional areas, manufacturing and accounting areas, include appointment of freshly recruited employee, renewal, or extension of an employee’s contract, promotion of an employee, or dismissal of a particular employee or recruit for an alternative. The decisions largely rely on the job specifications, job design, and the qualities that are demonstrated by the recruits in any of the possible hiring cases. A consideration of the expected roles of a potential employee, potentials of the recruit and the organization’s job design is for example essential in determining the ability of the recruit to adapt to the organization’s structure and culture. Consequently, making the hiring decisions should rely on t he management’s informed opinion based on the recruit’s past data from previous employers that allows for both human resource forecasting and quantitative forecasting of the recruits’ abilities. The resultant opinions of the hiring panel are then deliberated upon and a final decision is made on whom to hire for the subject position (Castillo and McAniff, p. 64). There exist varieties of strategies that can be used to recruit applicants into an organization’s human resource. Examples of the most currently used recruitment strategies include job postings, application of the print media, mail recruitment, recruitment through personal contact and recruitment from an organization’s interns. Job postings may be the traditional posting of job opportunities at a strategic place such as public notice boards or may be electronic on listing agencies’ websites and may be geographically target specific or may be universal. Recruitment through the media is however, regional

Heath Care Hall of Fame Museum Essay Example for Free

Heath Care Hall of Fame Museum Essay I have chosen to pay tribute to these five significant developments that I believe should be placed on display at the Heath Care Hall of Fame Museum. Patient Protection and Affordable Care Act Exhibit 1 The Affordable Care Act puts consumers back in charge of their health care. Under the law, which was signed in by President Obama in March 2010, it gives the American people the stability and flexibility they need to make informed decisions about their healthcare. Some major features of this change: a) Health plans cannot limit or deny benefits to children under 19 due to a pre- existing condition. b) If you are under 26, you may be eligible to be covered under your parent’s health plan. c) Insurers can no longer cancel your coverage just because you made an honest mistake. d) Your premium dollars must be spent primarily on health care – not administrative costs. e) Lifetime limits on most benefits are banned for all new health insurance plans. f) You may be eligible for recommended preventive health services. No copayment. g) Choose the primary care doctor you want from your plan’s network. Since this act has been set in motion millions of Americans have been able to provide healthcare for their family who may not have qualified for Medicare or Medicaid. Medicare Exhibit 2 The Medicare program paved the way for Americans over 65 who could not get insured. Under the law, which was signed in by President Johnson on July 30, 1965. Medicare pioneered the ushering of the U.S.government into the healthcare insurance business. Prior to the change it was almost impossible for anyone over 65 to affordable health insurance. Medicare pays billions of dollars to take care of our senior citizens, our disable and those with end stage renal disease. Some major features of this change: a) Part A – Hospital Coverage b) Part B – Medical Coverage c) Part C – Combines A B d) Part D – Prescription Drug Coverage Similar to Social Security, Medicare is an entitlement program. Most U.S. citizens earn the right to enroll in Medicare by working and paying their taxes for a minimum required period. Even if you didnt work long enough to be entitled to Medicare benefits, you may still be eligible to enroll, but you might have to pay more. The Ticket to Work and Work Incentives Improvement Act of 1999 Exhibit 3 The Ticket to Work and Work Incentives Improvement Act of 1999 allowed Americans with disabilities to join the work force without fear of losing their Medicaid and Medicare coverage. Under the law, this act was signed by Congress in 1999. Most disabled Americans are faced with an upheld battle of living day to day with a disability, this Act created a stepping stone for individuals that were born with these disabilities or those who unforeseeably encounter throughout their lifetime; this was their their way to improving their outcome on life. Vaccine Preventable Diseases Exhibit 4 For the past 2 decades there has been a tremendous amount of declines in cases such as hospitalizations, deaths, and health-care costs associated with vaccine-preventable diseases. Since the vaccines have been implemented with the current child immunizations there have been preventative number of  deaths such as 42,000 and 20 million cases of disease. This has showed an astounding amount of net savings rounding near the $14 billion dollar mark in direct costs and $69 billion in total societal costs says â€Å"Ten Great Public Health Achievements United States, 20012010,† 2011. Because of these vaccines the days of high mortality rates in children as well as young adults has fallen drastically as much as 97% in the age 20 bracket. This is a humungous achievement in healthcare. The WHO (World Health Organization) lists 25 diseases for which vaccines are available: 1. Anthrax 2. Measles 3. Rubella 4. Cholera 5. Meningococcal disease 6. Influenza 7. Diphtheria 8. Mumps 9. Tetanus 10. Hepatitis A 11. Pertussis 12. Tuberculosis 13. Hepatitis B 14. Pneumococcal disease 15. Typhoid fever 16. Hepatitis E 17. Poliomyelitis 18. Tick-born encephalitis 19. Haemophilus influenza type b 20. Rabies 21. Varicella and herpes zoster (shingles) 22. Human papilloma-virus 23. Rotavirus gastenteritis 24. Yellow fever 25. Japanese encephalitis The Health Insurance Portability and Accountability Act (HIPAA) Exhibit 5 Enacted by Congress in 1996, HIPAA is a complex law that has already begun to restructure health care. The effect of its Title 1 was to ensure the health insurance coverage of workers and their families when they change or lose their jobs. The law also prohibits cancellation of coverage because of pre-existing medical conditions. More sweeping, however, is the part of the law called â€Å"Administrative Simplification,† which required medical records to be computerized by October 2003. It is intended to reduce the costs and administrative burden of health care by standardizing the electronic transmission of many administrative and financial transactions. The standardization must also maintain the privacy of health information. As a result, the entire health care industry is involved in a costly high-tech upgrade of complex medical and financial documents to comply with the legislation. References World Health Organization, Global Vaccine Action Plan 2011-2020. Geneva, 2012. http://www.who.int/immunization/global_vaccine_action_plan/GVAP_doc_2011_2020/en/

Influence of the Media on Society

Influence of the Media on Society CONTENTS 1. INTRODUCTION 2. THE AUDIENCE 3. THEORIES AND IDEAS BEHIND PERSUASIVE STRATEGIES. 4. CONCLUSION 5. REFERENCES 1.0 INTRODUCTION We live in a world where the media dictates the way we dress, look and behave. Our society is becoming more and more materialistic, where we desire goods, products and spend money on items that are unnecessary. The media portrays the celebrity lifestyle as the ideal way of living and distributes masses of magazines that contain:- Celebrity gossip Dress sense Interfere into their personal life. Emphasise less glamorous pictures of them. Weight loss/gain. Display images of perfect celebrity bodies. Magazines such as Heat and Vibe target the young female population who are very impressionable and encourage the onset of anorexia and other eating disorders. Such media information results in the readers feeling less confident, experiencing body dismorphia and believing that coming out in spots etc is unnatural, (Vincent, 2001). The youth today are trapped in a society greatly influenced by media and are unable to distinguish between reality and normality exposed by media components. Media constantly reminds society of human perfection seen in celebrities, which can be perceived on billboards, magazines, TV and on the net. The society is becoming obsessed with image and particularly weight; we can view reality shows for weight loss and plastic surgery, which are components that further corrupt the minds of young adolescents, (Sproule, 1997). The mass media has now become a form of communication between cultures, global locations and most importantly as a means of advertising products and services that companies offer. The prominent expansion of globalisation has helped communication process between countries all over the world, where barriers such as language and cultural differences have been overcome or accommodated for. The role the mass media plays in our society is phenomenal, media communication components have expanded as technology has advanced, if we refer to electronic media and the accessibility of global news with the click of a button. Media is continuously making the society believe that luxury items are necessities, it should be highlighted that media shapes the society to such an extent, that individual opinions are also affected so that they are in agreement with the mass media, (Robbins, 1999). The major concerns in society are weight conscious young females and children who are being bullied, however the media does not facilitate enough for such important issues, instead we are in constant reminder of problems celebrities face and other unnecessary information. 2.0 THE AUDIENCE Society has not acknowledged the full potential or power of mass media. Society’s mind has changed considerably where industries/companies cannot rely on customer loyalty, as the competition between multinational companies is too big. The most powerful tool is the mass media that are paid large sums of money by industries and companies to capture the attention of potential or existing customers. For example if we consider the battle of Coca Cola and Pepsi, which has been going for years; Pepsi have employed a different approach by using popular celebrities to appear on their adverts and also used sport to make drinking Pepsi more â€Å"trendy†. It should be mentioned that mainstream media is driven by many market forces. For many companies such as the newspaper industry, the product (information provided) is regarded as the audience and the customers considered as the corporate advertisers (Chomsky, 1997). Many may be in disagreement with Chomsky’s statement, because it is not a normal manner of perceiving such customer and product relations. It would appear normal to consider the newspaper as the product and customer as the audience. The newspaper example can be generalised to assess the information and the reasons behind purchasing the magazines with celebrity and soap information. However if we analyse the scenario, where customers/readers conform to a demography where valuable information interpreted will be passed onto other members of society, and depending on the interest of subject topic will encourage the purchase of the paper. If this is true then the customer who has purchased the paper, has advertised what he/she has learnt/read. We refer to the paper as the audience; primarily it is the product that attracts the customers, hence the advertisers bring income to companies, (Vincent, 2001). The media has portrayed the need of knowing about celebrity lifestyle a necessity and has made society more addicted to TV programmes by providing future storylines in magazines or newspapers. In conclusion to Chomsky’s theory, the audience is also the consumer. The audience demographics are essential for media industries, where we should be aware that the content of media invasion/persuasion in our society is not as important as the target audience. It is a misconception to believe the notion of satisfying the customer, because in reality industries target audiences who able to afford the products on offer and in advertisements. Bagdikian (2000) proposed that magazine advertising has a major impact on society’s conception of products and views of global issues. Bagdikian believes that impact of magazine influence and advertising reached a stage where editors chose articles containing adverts, which were thought to have the most influential impact on the readers as apposed to the article content itself. 3.0 THEORIES AND IDEAS BEHIND PERSUASIVE STRATEGIES The communication used by the mass media includes predominantly TV, magazines and books. Such mediated messages are perceived as packaged commodities and perceived or presented in such a form that the target audience is forced to return to these goods and services, (Jankiewicz, 2004). Society and media influence has come so far along that separation of thoughts, opinions and way of living in the world today is impossible. When we refer to the media, we automatically assume that their advertising techniques are blatant and visible to us. However the mass/mainstream media disguises many adverts in the form of news and advertorials (which may be critical analysis of current issues). The characteristics of the mass media can be summarised, as presented (Sproule, 1997):- 1. Audience remains unknown to the source. 2. Message is transferred through so many media channels which are   technological and involve a lot of time and effort. This insinuates that   immediate feedback is not available. 3. The source is most probably a complex organisation that decides when   and where a particular product should be available in the market. The major issues faced by the mass media are propaganda and the impact of globalisation especially where cultural differences are less and less detectable and we are dominated by â€Å"Americanism†. The domination of the mass media in the society is successful because the means of persuasion that are employed to attract target audiences, (Prestage, 2002). The term persuasion refers to a method/process by which we influence the behaviour, physical or mental status of others by influencing them to adopt a particular manner or perception that is in agreement to ours. The persuasiveness of the mass media constitutes of two key points, which are the Direct-Effects Perspective and the Limited effects Perspective. The Direct-Effects Perspective assumes that media has direct effects on the audience and can be explained if the message-model (refer to Figure 1.1) is acknowledged as well as the cultivation theory. The Limited-Effects Perspective proposes that we are selective to media coverage and information. It postulates that we ignore messages that do not accommodate/suit individual needs and remain in focus of reality, which can be explained better using the cultural studies theory, (Underwood, 2005). The two-step flow model (message-model) was introduced by Katz and Lazarsfield in the 1940’s when they researched into the effects of political mass communication. Many valuable theories and conclusions were found by the researchers, one important aspect highlighted in their investigation was the change in votes (5% of sample group) as a result of media exposure. Their findings helped coin the term Limited Effects Paradigm of media influence. The general idea behind the two-step flow model is that opinion leaders play a vital role in the portrayal of media messages. Their theory is based on some assumptions deduced from their investigated, and are summarised below, (Chomsky, 1997):- There are limitations to effects of media messages which may be influenced by interpersonal relational and group membership. Misconception of the term â€Å"mass audience† as this instigates that all have equal say and input into the effects experienced through media influences. However it is clear that some individuals play a more active role than others where others simply conform. Opinion leaders in the â€Å"mass audience† are in constant interaction with the mass media and regard their selves as highly influential to others (refer to Figure 1.1). The Cultivation Theory developed by Professor George Gerbner during the 1960’s, when he began his investigation into the effects of TV on viewers in relation to their perception of everyday life. Many theorists believe that TV has long term effects and cultivates our attitudes to normality, (Vincent, 2001). The Cultivation Theory can be interpreted in two components, which are the first and second order effects. The first order effects refer to the beliefs that may emerge towards prevalence of violence and the second order effects may have developed in having particular attitudes where you may be conscious about personal welfare. Much cultivation research investigates the viewers’ perception of TV reality in comparison to reality of our society, (Chandler, 1995). Professor Gerbner proposed that TV dominates our symbolic environment, where TV can be perceived as a more attractive or realistic world to viewers. He also suggested that the exaggeration of violence on screen provides mixed messages to viewers; the younger audience are most likely to be affected, (Robbins, 1999). Professor Gerbner summarised the theory by postulating that if a viewers surrounding is similar to that shown on TV, then the effects of cultivation are the greatest. The Rhetoric Theory is based on three important aspects, which are:- Logical Emotional Ethical The Rhetoric Theory is mainly concerned with the available means of persuasion; it is regarded as using symbols to produce effects and involves use of either language or symbols. Advertisements come in so many forms, where the motive of the advert or message influences the form of persuasion. Sometimes images/symbolism such as logos is more appealing than literature, (Prestage, 2002). In conclusion to this section, it can be said that there are many theories of media persuasion towards target audiences, a few common theories have been mentioned to give the reader a broader thought process towards media domination, which is continually growing in our society. 4.0 CONCLUSION Media influences our society to such an extent that many have become obsessed with image, luxury items and especially weight. The media persuasive strategies have become stronger and stronger and more widely available which a result of globalisation. We live in a world where we are constantly exposed to the mass media and cannot help but become influenced by products and services that are unnecessary and become lost in the media reality and the reality of our society. Although there are many theories that try and explain the persuasive strategies of media domination and techniques employed to target certain groups. As with all theories, the hypotheses mentioned in the previous section are not without criticism; however they provide a more in depth insight into the media components and how literature such as that found in magazines in very influential. Magazines are convenient on long journeys and celebrity gossip and detail makes it very appealing especially to the young female population. The mass media does not realise the negative effects publicity of weight concern has on young impressionable adolescents, who may portray media images as a normal perception. REFERENCES Bagdikian, B., H. (2000). The Media Monopoly (6th edition). Beacon Press, 2000. Chandler, D. (1995). Cultivation Theory. Accessed online, URL: http://www.CultivationTheory.htm Chomsky, N. (1997). What Makes Mainstream Media Mainstream. Z Magazine. Jankiewicz, H (2004). The Concepts of Rhetoric. Accessed online, URL: http://www.RhetoricTheory.htm Prestage, J. (2002). Mainstream Journalism: Shredding the First Amendment. Online Journal, URL: http://www.globalissues.org/Geopolitics/WarOnTerror/Shredding.asp Robbins, R. (1999). Global Problems and the Culture of Capitalism. Allyn and Bacon 1999. Sproule, J.M. (1997). Propaganda and Democracy: The American Experience of Media and Mass Persuasion. New York: Cambridge University Press. Vincent, R., C. (2001). Transnational Media and the Survival of Democracy. Department of Communication. Accessed online [google], URL: http://www.communication.indstate.ed/transnational_media.html Underwood, M. (2005). Katz and Lazarsfield: Two Step Model. Accessed online [google].

The Visitor Motivations To Attend Events Tourism Essay

The Visitor Motivations To Attend Events Tourism Essay Motivation or the drive to attend events can be of generic nature. Benefits associated with it also plays a motivational role. Leisure and travel especially having quality time with family and friends in addition to enjoy that sense of belonging give reason to attend events. Events pull people from all corners, socializing can be one of the many interest which drives oneself to attend events. The sole purpose of creating events by social and cultural group is socializing. Planned events definitely facilitate socializing, i.e. people coming together and interacting. People attend events for generic personal benefits such as entertainment and simple diversion (we can call this escapism) and having fun. Generic Experiences are those which can occur at any event. These experiences depend more on an individuals state of mind and particular circumstances rather than with the event theme, programme or setting. There are some ambiguous and generic reasons to attend events like entertaining, a reaction to something or ones point of view. . The event might be solemn and sacred. Sports event can attract fun loving visitors. Any enjoyable, stimulating or relaxing event draws people towards it. (Donald Getz, p. 182). There are some specific event experiences which are considered motivational. These events are planned events. People seeking knowledge, with a learning objective welcomes a cultural event. They are able to know something new and appreciable about the culture. Engage emotionally and cognitively with places, people and their lifestyle, historical aspect, cultural performances, food and beverages, art and architecture of that place . Simply sightseeing, enjoying, entertaining or spectacle, does not constitute a cultural experience. Belonging and sharing among a social group, community or nation are reflected in celebration. Values come to the forefront. In many cultural events community itself is the theme of celebration. Cultural events are concerned with genuineness in experiential terms. For a joyous experience being one of the motivational factor, festival and carnivals are attended by visitors. These festivals and carnivals depict a wide range of themes. These festivals can be sacr ed and religious. The carnivals associated with wild and boisterous merry making. The festivals may embody rituals. These festivals and carnivals entertain the attendants, provide a party atmosphere, these seem to be the drive which attract the visitors. The entire experience is dependent on the visitors involvement, their thinking, their approach (Donald Getz, p. 183). The developed souls are drawn towards spiritualism and religion. Any event associated with spiritualism and religion motivates them to attend. Events associated with transcend, to discover self, rapture, ecstasy, revelation with intense religious or spiritual experiences are more than enough to motivate these souls to attend the spiritual and religious events. There are significant differences between being religious and being spiritual. Spiritual refers to personal belief, a search for meaning in ones life, and so any tourist could have a spiritual experience in a sacred place or alongside religious pilgrims. (Timothy and Olsen , 2006, p 271) There are possibilities for spiritual experiences being incorporated into, or modifying mans common forms of tourism, from nature tours to attending farm shows and harvest festivals, food and wine tastings to spa visits. While often associated with visits to sacred places, spiritual experiences are also realized through meditation, exploring and performing rituals. In this sense the search for meaning in life can propel, almost invisibly, many leisure and travel activities or events. (Reisinger, 2006) A rite of passage and a transforming experience, the pilgrimage a special event in a persons life. A quest, a journey and an experience of a sacred place acts as motivational factors for this type of event. A pilgrimage is conceptualized as a special event in a persons life. There are well defined events for religious pilgrimage. The main motive of this event is to purify, repent, sacrifice and praise. In some cases it gains special status, making it a transforming process, at least in symbolic terms for e.g. on completion of the Hajj, one becomes Hajji. (Donald Getz, p. 184). Many tourism scholars now speak of secular pilgrimages or secular events , such as a golfers pilgrimage to St Andrews in Scotland (the generally recognized birthplace of the game) or a wine lovers pilgrimage to the regions in which favourite wines are produced. Gammon (2004) wrote (p. 40): pilgrimage.., will include a journey of some kind to a place (or places) which holds personal and/or collective meaning to the pilgrim The experience might provoke awe and wonderment, whether at a sport shrine or a holy event. (Donald Getz, p. 185) Within special interest groups, or sub-cultures, certain events have prestige and become must-see, must-do icons. For example, marathon runners strive to qualify for the Boston Marathon, making participation in that event almost like a pilgrimage. Does this apply to music concerts or other types of events? Could consumer researchers identify an evoked set of events that people just have to attend because of their symbolic value? (Donald Getz, p. 185) Many political and state events have a high degree of formality, pomp and ceremony attached to them. Terms like stately. regal or dignified might be used to describe the mood. Attendance to these events is to protest, participate or report on depending on what access the visitor have to the VIPs, and how they interact with security. For the politicians in attendance there should be dialogue, negotiation and public displays of diplomacy. (Donald Getz, p. 185) By labelling entertainment an industry, society has created a social construct that depicts many forms of planned events (especially concerts, award shows and sports. but even festivals and art exhibitions) as entertainment. Events, for many, have become legitimate outlets for consumerism where time is spent and money oblivious to, or unwanting of, any deeper experience or meaning than short-lived amusement. This, of course, is a dangerous thing for anyone concerned about the arts, cultural authenticity or social values. (Donald Getz, p. 185) Aesthetic judgement concerns art but is value laden and relative. What one person finds attractive, another might describe as boring or disgusting. An aesthetic experience, however, is one in which we find something to be pleasing to us. It can be the aesthetic appreciation of paintings, food, fashion or music. Designers take note: aesthetic experiences are valued, and they motivate a great deal of travel and consumption. (Donald Getz, p. 185) Authenticity is widely considered by academic scholars to be a crucial factor in visitors motivation to attend any event. In the heritage event, arena authenticity is a widely used marketing tool. If an event is authentic, then the attendee gains both in self-fulfillment because it is perceived to be a more valuable experience but also because it provides greater status and prestige to them when discussing the visit with friends. However, it is important to remember that the degree of authenticity ascribed to the event is often different to different people. A visitors perception of authenticity depends. however, upon their own understanding of culture and appreciation of art forms, such as dance or music, as well as their taste and educational level. It is also affected by external factors such as overcrowding, weather and traffic on the journey there. Similarly to motivation, each individuals perception of authenticity will be different. Visitors accept, and even expect, a certain level of staging and inauthenticitv in events, which do not necessarily detract from the value of that experience, but are seen as intrinsic. Authenticity can be existential, in visitors minds rather than an actual reality. (Peter Robinson, Debra Wale, Geoff Dickson, 2010). In case of Food Events, Festivals, etc the main motivation at the enterprise level is to create relationships with customers and consumers. The opportunity for face-to-face contact can lead to positive relationships with consumers which may lead to both direct sales and indirect sales through positive word of mouth; increasing margins through direct sales to consumer because of the absence of many distribution and intermediary costs; increasing consumer exposure to products and increasing opportunities to sample products rather than through normal retail outlets; building brand and product awareness and loyalty through establishing links between producer and consumer; providing an additional sales outlet. For smaller producers who cannot guarantee volume or consistency of supply, direct sales via event is the only feasible sales outlet; providing marketing intelligence on products and customers. Producers can gain instant and valuable feedback on the consumer reaction to their existi ng products. and are able to trial new additions to their product range; and providing opportunities to educate customers. Visits to events can help create awareness and appreciation of specific types of foods and food as a whole, the knowledge and interest generated by this can be expected to result in increased consumption and purchase. (Telfer and Wall, 1996; Hall and Mitchell, 2001, 2008; Hall et al., 2003) Wine festival visitors are not alike in terms of their needs, wants, and personal characteristics. They should not be considered as being a homogenous group. It is important for festival organizers and wine marketers to recognize these different groups in order to implement appropriate promotional strategies. (C. Michael Hall, Liz Sharples) The single event case study is dominant within empirical work. Li and Petrick (2006) suggest that a majority of the studies pertaining to festival and event motivation have employed travel motivation frameworks which have been theoretically based on the escape-seeking dichotomy and push-pull model. Event attendance motives are multiple, and include cultural exploration, family togetherness, recovery of equilibrium, novelty. external group socialisation, known group socialisation, gregariousness and festival participation and learning.(Janet Cochrane, 2008, p. 236) In addition to the above and taking into consideration the characteristics of the Ulaanhaatar Naadam as a key sporting event, the growing body of literature on motivation for attending sporting competitions should also be acknowledged. Kim and Chalip (2004). in particular. have cast some light on motivations associated with fan interest (identifying with specific competitors) and the aesthetic appreciation. .(Janet Cochrane, 2008, p. 236) Although the practice of marketing is often reduced to, or confused with advertising and sales, it is best described as the management of the interface or exchange relationships between an organization and its stakeholders, in pursuit of achieving the organizations goals. Communications are a key element in this ongoing process. Marketing requires research to gain understanding of customers and other stakeholders needs, motives and choices, the effectiveness of communications, and the influences of price and supply. Its theoretical foundations lie mainly in psychology and economics. Customers are not the only group that requires relationship management that task starts internally with staff and volunteers and extends externally through facilitators and regulators. Events marketing is dependant on the visitors motives to attend the event. (Donald Getz, p. 278) Worldwide interest, increasing globalization, a growing television audience and exposure to the World Wide Web have led to increased interest in events as a reflection of contemporary culture. In some extreme instances, sporting events can stop the nation arid the world. This is certainly the case with some athletic events in the Summer Olympics. Two billion viewers watched Pope John Paul IIs funeral. The execution of this event was doubtlessly planned in infinite detail an extraordinary ceremony attended by the worlds leaders and watched worldwide. (Merilynn Van Der Wagen, 2007, p. 8) Competitive environment, countries and cities involved in bid processes demonstrate the competitive nature of event procurement. Many conferences and exhibitions attract thousands of visitors and their expenditure is generally much higher than the average international visitor, All over the world in China, in particular there are initiative5 to build bigger and better convention facilities in order to attract this lucrative segment. (Merilynn Van Der Wagen, 2007, p. 8) Economic and tourism impact, business, cultural and sporting events also contribute significantly to the economic and tourism impact on cities and even countries. Many cities and suburbs are branded by their hallmark events, including Edinburgh. Monaco, Rio, Calgary and Chelsea. Taken into account here is the direct expenditure of visitors and event organizers as well as the indirect (or flow on) economic effect on the wider community. (Merilynn Van Der Wagen, 2007, p. 8) Authentic or imaginative event products, consumers look for a point of difference and, in particular, authenticity when visiting an event as a tourist. Where leisure options are a dime a dozen, an event needs to provide the motivation to attend. In the case of annual events, the visitor needs a reason to return. WOMAD is an example of a popular and enduring event, held in several cities. WOMAD stands for World of Music, Arts and Dance, expressing the central aim of the WOMAD festival, which is to bring together and to celebrate many forms of music, arts and dance drawn from countries and cultures all over the world. The organizers say they aim to excite, to inform, and to create awareness of the worth and potential of a multicultural society. (Merilynn Van Der Wagen, 2007, p. 8) There is an old adage that Nothing happens until somebody sells something-an observation offered by Red Motley, the original editor of Parade magazine, the Sunday supplement to the Washington Post. Nowhere is this truer than in the conference and event industry. The marketing process must begin at the outset of the planning process, during the setting of the goals and objectives of the event itself. Marketing must both reflect and drive those objectives. It must also integrate the objectives into one goal and enlist people into action toward the fulfillment of that goal. (Leonard H. Hoyle, p xvii) For example. an educational conference essentially has one goal: to educate participants. The marketing approach should emphasize the unique educational programs that this event will offer the attendee. Many vague promotions begin with You Are Invited to Attend. . . or something limpid such as Join Us for the 20th Annual Conference. These are far less comuelling uitchcs than those that proclaim: Learn How to Increase Your Profits or Ensure That Your Business Can Survive in the New Millennium. (Leonard H. Hoyle, p xvii) A conference might be designed to focus on a number of objectives such as, for example, education, entertainment, and changing the future governance of the organization. If this is our hypothetical event, marketing should drive all of those objectives. As an example. print promotion should proclaim that when you attend this event, you will learn Techniques for Success, revel in The Greatest Celebration of the Decade, and discover how to Position Our Association to Succeed in the Now Millennium. (Leonard H. Hoyle, p xvii) The essential point is that the marketing must begin when the planning process is launched. Only then can it serve as the greatest integral asset to drive attendance, profits. and repeat business at the next event. (Leonard H. Hoyle, p xvii) Marketing should integrate all of the management decisions so that they focus on the goals and objectives of the event as well as those of the sponsoring organization itself. (Leonard H. Hoyle, p xvii) History is rich with examples of creative geniuses who have dreamed beyond the borders of the conventional in order to develop awareness and increase sales for their events. they all shared a commonality of purpose. namely, the three Es of Event Marketing: Entertainment,Excitement, Enterprise. (Leonard H. Hoyle, pp 1-2) Whether you are marketing a complete convention or a standalone awards banquet. all three of these elements are critical to the continuing success of any event. Entertainment, for example, is available everywhere in our society. Years ago, people had to make a special effort to leave their homes to attend the theater or a sporting event to enjoy entertainment. They are now saturated with convenient home entertainment options on television, CDs and DVDs, computers. and videos. Key to your marketing success is the need to provide entertainment that will once again compel your audience to leave home to experience something they will not find there, because what you are offering is different, unique. and designed just for them. (Leonard H. Hoyle, p. 2) Excitement may seem intangible, but it is real. It is key to making an event memorable. Excitement may be generated by entertainment that blows the doors off the place: the great band, the dazzling magician, the fabulous party staged in the atrium lobby of a resort hotel. Bitt entertainment may have nothing to do with the excitement promised by an event marketer. Many marketers miss the opportunity to promise excitement in other critical features of their meeting and other events. (Leonard H. Hoyle, p. 2) Excitement can be part of a tribute to an industry leader, a new corporate logo introduced at a sales conference, or a celebration of an associations anniversary. The point is that it should always be considered as part of an effective marketing plan. (Leonard H. Hoyle, p. 2) For example, the greatest excitement for an attendee may be the eye-opening revelations of that special educational program that advances knowledge and career opportunities and changes lives forever. Or it may be the impact of that keynote speaker whose motivational message will become a lasting asset, and cherished memory, for the listener. The lesson? In whatever you market. incorporate excitement as pad of the promise. And then make sure it is delivered. (Leonard H. Hoyle, p. 2) Enterprise is defined in Websters Unabridged Dictionary as, among other things. a readiness to take risks. (Leonard H. Hoyle, p. 2) The natural inclination of people to experience something new, to be among the first to be able to describe those experiences to their friends, and to become part of the inner sanctum of the new enterprise. They wanted to blow the doors off the place and dared to ask the impertinent questions. (Leonard H. Hoyle, p. 3)

Dual Citizenship In Canada :: essays research papers

Dual Citizenship in Canada Karen and Ross have been married for six years. During these years, each has had to make decisions concerning their careers to accommodate each other. Two companies have now confronted Ross with a career opportunity, those being California Energy Systems and Petrolia Oil. He must decide by September 28 what opportunity to act upon, taking into account the effects it will have on his career, Karen's career, and their marriage. Situational Analysis Both individuals come from traditional families and are career orientated people. Karen believes the women in her life were career women but this is not entirely true. Her father held an executive job that forced continuous movement. Where as her mother held a ‘traditional' position as a school teacher and she was not permitted to have work "interfere with home life and child- rearing responsibilities". On the other hand, Ross had a mother who devoted herself to the well-being of her husband and son. Where as his father was a business man that earned a high income, allowing the family to live in a comfortable home with a luxury lifestyle. Karen and Ross appear to be leading a life that is different from their parents but this is not entirely true. It is noteworthy to mention, that each has a traditional role within the marriage. For example, Ross is responsible for the financial aspects of the home while Karen is responsible for the household chores. At the beginning of the marriage, they attempted to have a "weekend marriage" but this was a great strain and Karen sacrificed her career by finding a job closer to Ross. This demonstrates they are traditional within the marriage, although Karen has an untraditional career. Career Opportunities As both Karen and Ross hold dual citizenship in Canada and the United States, they have frequently discussed the possibility of working in Canada. They concluded the Canadian market is less competitive and offers more options than California. However, Karen considers Canadian culture to be slower than U.S. culture concerning the treatment toward women. In June 1990, a Canadian utility company asked Karen to consider the possibility of joining their company. Upon consideration, Karen became less enthusiastic about the position and decided to decline the offer. Then in mid September, California Randle Corporation offered her a job in the organizational development department. This position would provide an increase in salary, double responsibility, and a great opportunity to learn and advance. The Bank of Ontario also interviewed her for a junior position and told Karen an opportunity might open later in the year. Simultaneously, Ross reluctantly extended his own job search to Ontario.

Mathematics of the Eye and Color Essay examples -- Math

Eye And Color The eye form a â€Å"optical image† on the light sensitive cell of the retina. It is very often compared to a camera in it so workings. However it is like a camera in its focusing properties but is very different after the light has hit the retina. The camera just prints a point to point representation of the image on film, where as the is much more complex and interesting. The visible light is only a very small portion of the electromagnetic spectrum and various wavelength in this visible spectrum of light represent different colors. Short wavelength light is reddish, medium wavelength light is greenish and long wavelength light is bluish. This make apparent in the a schematic of electromagnetic radiation below. The various structures of the eye refract the light entering the eye to focus is on the photosensitive retina. This structure are like the lenses we studied in class. Path The light takes * Cornea - The transparent tissue (part of the sclera) towards the front of the eye. Nearly a spherical and accounts for 43 of 59 of the dioptric power of the eye. Light must pass through the cornea to enter the interior of the eye. Imperfection in the spherical shape of the eye, astigmatism, result in vision problems. * Pupil- opening to the interior of the eye is controlled by the iris. Iris is the thing pigmented smooth muscle part of the choroid. Pupil controls the amount of light entering the eye by dilating or constricting. The diameter of the pupil can range from 2mm to 8mm. * Aqueous Humor- The liquid between the cornea and lens that has a refractive index (1.336) very close to water. * Lens-flexible tissue suspended from colliery muscles which can be used for accommodation. ... ... for all the visual phenomenon, remember the trick with the four colorful squares towards the beginning of the section. That phenomenon and many other like can not be explained with tricromatic theory alone, so a combination of tricromatic theory and opposition theory are used to explain vision. But the trichromatic system works at the retinal level where as the opposition is at the cerebral level. References Used * Human Physiology by Laurlee Sherwood * Color Vision and Colorimetry by Daniel Malacara * The Perception of Light and Colour by C.A Padgham and J.E Saunders * http://www.adobe.com/support/techguides/color/colormodels/main.html * Perception: Mechanims and Models by Richar Held and Whitman Richards * http://hyperphysics.phy-astr.gsu.edu/hbase/vision/visioncon.html#c1 Mathematics of the Eye and Color Essay examples -- Math Eye And Color The eye form a â€Å"optical image† on the light sensitive cell of the retina. It is very often compared to a camera in it so workings. However it is like a camera in its focusing properties but is very different after the light has hit the retina. The camera just prints a point to point representation of the image on film, where as the is much more complex and interesting. The visible light is only a very small portion of the electromagnetic spectrum and various wavelength in this visible spectrum of light represent different colors. Short wavelength light is reddish, medium wavelength light is greenish and long wavelength light is bluish. This make apparent in the a schematic of electromagnetic radiation below. The various structures of the eye refract the light entering the eye to focus is on the photosensitive retina. This structure are like the lenses we studied in class. Path The light takes * Cornea - The transparent tissue (part of the sclera) towards the front of the eye. Nearly a spherical and accounts for 43 of 59 of the dioptric power of the eye. Light must pass through the cornea to enter the interior of the eye. Imperfection in the spherical shape of the eye, astigmatism, result in vision problems. * Pupil- opening to the interior of the eye is controlled by the iris. Iris is the thing pigmented smooth muscle part of the choroid. Pupil controls the amount of light entering the eye by dilating or constricting. The diameter of the pupil can range from 2mm to 8mm. * Aqueous Humor- The liquid between the cornea and lens that has a refractive index (1.336) very close to water. * Lens-flexible tissue suspended from colliery muscles which can be used for accommodation. ... ... for all the visual phenomenon, remember the trick with the four colorful squares towards the beginning of the section. That phenomenon and many other like can not be explained with tricromatic theory alone, so a combination of tricromatic theory and opposition theory are used to explain vision. But the trichromatic system works at the retinal level where as the opposition is at the cerebral level. References Used * Human Physiology by Laurlee Sherwood * Color Vision and Colorimetry by Daniel Malacara * The Perception of Light and Colour by C.A Padgham and J.E Saunders * http://www.adobe.com/support/techguides/color/colormodels/main.html * Perception: Mechanims and Models by Richar Held and Whitman Richards * http://hyperphysics.phy-astr.gsu.edu/hbase/vision/visioncon.html#c1

Baron Georges Eugene Haussmann

Paris in the l9th century was anything but beautiful; the City of Lights was a city of disparity; graceful monuments, historic buildings and slum dwellings, sat side by side. The narrow streets were catch-alls for chamber pots that were emptied into the streets from windows, the sewer system was inadequate, for a city with a million inhabitants, and prompting extremely unhealthy conditions that bred disease and only one out of five households had running water.This statement from Jean-Jacques Rousseau, a Genevan philosopher depicts a snapshot picture of Old Paris, â€Å"Entering through the faubourg Saint Marceau, I saw only small, dirty and stinking streets, ugly black houses, an air of filth, poverty, beggars, carters, sewing women, women hawking tisanes and old hats† (British library. ) All of these issues would be â€Å"history† with the city’s modernization done at an unprecedented pace by Baron Georges-Eugene Haussmann. Baron Haussmann was born, in Paris, o n March 27th, 1809. He was educated at theCollege Henry IV, studied law, while simultaneously taking classes at the Conservatoire de Paris, because he was a good musician. He diverted from being a lawyer, turning his focus on architecture, becoming a civil engineer and career administrator. Mr. Haussmann was appointed sous-prefet (state representative) of Nerac, a commune of the Lot-et-Garonne department in southwestern France, in l830. He advanced quickly in the civil service venue; in l853 he was appointed the prefet of the Seine Department, (department in France is similar to a county) and remained in that position until l870.During this time period, Baron Haussmann was made senator in l857, grand cross at the Legion d’honneur, a premier order of France, in l862, and a member of the Academy of Fine Arts in l867. (wikipedia) He died on January 11, l891 in Paris, leaving a continuous and evolving legacy. The Baron’s name is preserved on the Boulevard Haussmann and in the very core of the â€Å"City of Lights. † Now that I have given a brief, biographical summary of Mr. Haussmann’s life, here is a detailed look at his accomplishments, historical impact on urbanism and constant influence in today’s society.Emperor Napoleon III, nephew of Napoleon Bonaparte, and the last monarch to rule France, wanted to be acknowledged as a great communal engineer. He was partial to helping the poor, working class people of Paris and desperately wanted to shape the city in to a progressive, healthy environment. There was also a safety issue, the Emperor needed to address; it was imperative that he reduce the ability of future revolutionaries to defy the government, by benefiting on the medieval maze of streets to easily form barricades. Devising wider streets for logical maneuvers, would allow battalions and artillery to circulate effortlessly.Napoleon III rightly chose, the best civil engineer in Paris, Baron Haussmann to implement the recons truction of his capital. The Emperor let Haussmann maintain substantial executive power and extensive finances with this project. Ultimately, over a decade and a half he spent 2,115,000,000 francs, the equivalence of 1. 5 billion in today’s currency. Napoleon also protected Haussmann from the myriad of critics, this was fundamental for his success. Paris would undergo a major transformation and people had two different views of Haussmann; one as a man who would demolish â€Å"old† Paris , and the other as a man who would create a â€Å"new†Paris. Haussmanization is what this massive undertaken was dubbed, its actual definition being, â€Å"the creative destruction of something for the betterment of society,â€Å" (wiktionary). The criticism the Baron received was that specific, Parisian’s were troubled by the destruction of buildings, including whole neighborhoods. In they’re opinion, there was no â€Å"betterment,† the wide streets had a diminutive purpose, except for being anti-riot streets, and all Haussmann did for the poor areas was to build encompassing boulevards from which they could be subjugated (British lib.) Another, subject he was disparaged for, was his methods of financing the projects, which included using his connections with realtors. Haussmann would allow them to purchase property along the new boulevards in exchange for an exuberant profit. This issue ignited an intense political controversy and even though the allegation were never proven , it eventually led to the Baron’s dismissal as the prefet, on January 5, l870. Napoleon III had no choice if he was to increase the approval rating of this regime.Parisians who viewed Haussmann’s modernization of Paris as positive, and new he would be providing a much needed service to the city, far out numbered the opposition. Most of the people perceived the streets as they actually were; unsanitary, with garbage and waste left by a faulty sewer system, crowded, damp, shanties covered in mud, and confusing. The narrow streets, with no sidewalks, discouraged prospective customers from going to shops, and during Paris’s recurrent spates of civil disorder, made it easier to form barricades. Haussmannization would deliver a â€Å"new† Paris, a healthy, moreorganized, safer city. Baron Haussmann’s first task was to create a detailed map of Paris, this would be the basis of his work. He then installed wood towers throughout the city, taller than surrounding buildings to serve as triangulation points in the surveying process. This was an advanced engineering process, theory is still use today. Triangulation is finding coordinates and the distance of a point by calculating the length of different sides of a triangle. Devising the towers, for this purpose, was ingenious. The transformation was now underway, using 1500 architects and over 60,000 workers.Paris was deemed the â€Å"largest construction site in th e world,† and would hold that title for two decades (France monthly). Three quarters of the Ile de la Cite, was destroyed to construct a central area for the Palais de Justice, police headquarters and barracks. Ile de la Cite is one of two islands in the Seine River, the other is Ile Saint-Louis, is the center of Paris and where the city was founded (wikipedia). Approximately 15,000 homes were pulled down and the only buildings untouched were; Notre Dame, the Saint-Chapelle, Conciergie and the Palais de Justice.Haussmann’s beautification of Paris, includes the star-shaped Place de l†Etoile, which is a large urban junction with a meeting point of twelve straight avenues, around the Arc de Triomphe, several new parks, gardens and the planting of over 100,000 trees. The Baron admired the large and central London parks, such as the Hyde and Regent Parks, and decided to created two comparable ones, . most notably the Bois de Boulogne, and the Bois de Vincennes. The Bar on built or rebuilt several market, the most famous redesigned market was the Les Halles, the first major building project to use iron-frame construction.This material allowed for improved control of the city’s food supplies and lessening of health hazards (SafariX). Another famous redesign was the Palais Garnier, commonly known as Opera de Paris, and named after its architect, Charles Garnier, who was chosen by the Baron to supervise the project. Mr. Garnier was instructed to build a 2nd theatre for the famous Parisian Opera and Ballet Companies. Legend says that Napoleon III’s wife asked Garnier if it would be built in Greek or Roman style and he replied, â€Å"It is in the Napoleon III style, Madame! â€Å" (msn. Encarta) Haussmann imposed a regulationthat required all new buildings to have a standardized height and design, this gave modern Paris characteristic landscape. Haussmann’s plan continued with organizing the city by numbering districts and houses. Parisian’s lives were made easier with the numeration. Wide, straight, new boulevards with commanding facades, converging at major junctions, marked by monuments, public buildings and points of significance such as city gates or railway stations, were made to facilitated traffic movement, eliminate cramped streets, and provide proficient access for army troops from the provinces to come into the city,if needed. Baron Haussmann’s implemented a railway network, with six new railroads stations, operating outside the city, improving transportation and directly contributing to a flourishing economic environment. The railways contributed to the development of coal mining and the steel industry in France, bringing they’re economy into a contemporary age of large scale free enterprise. The design of the streets combined with the new public transportation allowed Parisians an easy access to the city and its shops, museums, theatre etc., encouraged people to flaunt their new wealth. Probably the most imperative part of the â€Å"modernization† of Paris was the purification and decontamination of their ancient sewer system. A complete renovation was imperative to instill healthy conditions in the city. Haussmann named engineer Eugene Belgrad, Director of Water and Sewers of Paris, who attacked the problem by creating â€Å"sort of a city under the city,† The system harnessed underwater springs, some over 100 kilometers from Paris, then brought fresh, clean water by aqueducts to flush out the waste (France Monthly).The sewer system, although underground, didn’t go unobserved, Haussmann ensured that it became a showpiece, even providing transportation for their viewing, the system, to this day, is considered a tourist attractioin. Baron Haussmann and Napoleon III’s architectural strategy for the modernization of Paris is largely responsible for the city’s present appearance and for the groundwork of current and almos t certainly, future designs. The Baron’s vision of a city came into fruition, making Paris one of the most magnificently beautiful cities, a formidable economic power, with much healthier living conditions.Haussmann still continues to inspire architectural design. One example is the City Beautiful Movement, a progressive reform movement in North American architect, in the1800’s and 1900’s, its primary objective was to revamp poverty-stricken urban environments. â€Å"Haussmannian Revolution,† a term used because, for the first time in history, under an emporer, a single man systematically modernized a city on such a mammoth scope (France Monthly). Work Cited British Library, An Imperial Capital: Baron Haussmann’s Transformation of Pariswww. mapforum. com/15blmap. htm France Monthly, Baron Haussmann, and the Transformation of Paris, 2006 www. francemonthly. com/n/1202/index. php MSN. Encartam, Paris (city, France)-MSN Encarta 2007 http//Encarta. msn . com/encylopedia SafariX, Haussmannization and Ostentation http//www. safarix. com/0131932934/ch15lev1sec2 Wikipedia, Baron Haussman, 2 April 2007 www. widipedia. org/wiki/Baron_Haussmann Wikitionary, Etymology, 8 December 2006 http//en. wikitionary. org

African Americans in the Civil War Essay

The aim Afri bay window Americans played in the come out of the closetcome, and the road to the outcome of the courtly state of strugglefare was im handsse. The fact that the in the southboundeastern had slaves and the north did non played an marvellous role in the issues. The north compli custodytsed to abolish slavery, and the south did not and after the war started this became sensation of the main reasons for the Civil War. Since well-nigh African Americans could not read or write, this make them an easy tar digest, for slavery, against the dominant white man. in wizard(a) case the slaves got to America they started to realize how much bring out they were actu exclusivelyy in.The north and the south had a problem brewing, and that was due to the slave uprisings and the egest a steerings. African Americans played an enormous role in the outcome of the Civil War because of the part they took in it. The well-be endured war, which took place from 1861 to the 1920s, the African American union made tremendous strides toward them becoming asunder of America and equals in America. Since they had been controllight-emitting diode by the actor of the whites for so long, their independence was extremely foreign to them, with their new emancipation.Since they were so uncertain, they debated slightly the some effect way to go about actu each(prenominal)y receiving the undecomposeds they deserved. They did not just want to be inferior Negros. approximately African Americans vista the actual approach would be to go along with the submissive place the whites held them to, so they could earn their respect until police forcefulness pervaded. Others were much wishful with their thinking and vista the military would make whites stop and excrete ominouss their basic rights. Those who were assuage they are thought that no progress would ever come.These blacks indomitable that it was essential to escape the shackles and cruel attitudes toward blacks. The cultured war initi altogethery began to save the Union. At the start of the war slave know were terribly scared that the slaves would consort to trades union the Union and help the war efforts. To subsidise the problem, most induceer enforced raspy restrictions on their slaves. Some geters even travel their whole plantations inland to avoid some(prenominal) contact with the outside northerners. This did not pulley-block the slaves one bit though, this just caused more slave to flee to the north. The slaves that did decide to stick about just demanded more innocent(p)dom from their masters.Some would say the ones that stayed even gained more supply this forced their masters to give them offerings in exchange for work. The issues of emancipation and military expediency were intertwined from almost the beginning of the war. News from assemble Sumter made African Americans rush to affiance in military units. They were all turned away since there was a law dati ng from 1792 that kept African Americans from connector the U. S. army. In Boston disappointed African Americans met and passed a resolution that indicateed the political relation to modify its laws to permit them to enlist. Then capital of Nebraskas Second Confiscation motivate was passed.The act state that, partners who did not surrender with in sixty days of the acts overtaking were to be penalizeed by having their slaves freed. The reserves Act was also passed. This act stated African Americans were allowed to fight in the war. These dickens acts to communicateher thoroughly punished guerrilla slaveh quondam(a)s. The African Americans that enlisted both(prenominal) fought in the present lines and worked behind the scenes labor problems. whole these rights that the African Americans were receiving inspired them to return home and free their families and friends. Some of them even started living in the plantations that they used to be slaves of.They took them over an d began their own cropping. Some of the early(a) plantations had been unexp finish to older disabled white woman, when the men had left for the Confederate army. All of this led to the insulation of slave labor in the south After trying terribly surd to keep the issue of slavery out of the war, the North decided to start enlisting African Americans to help them fight in the war. The Fifty-Fourth control was created by the Union the States, and was the exclusively all black unit. This Union in particular contributed to the war efforts of the North and showed a new found power among blacks.The regiment started when John Andrew sent a request to the secretary of war, Edwin Stanton, to create a proffer regiment of African Americans (3). African Americans from all over the country reefered. To help write in code even further they called for help from African American draws like, Frederick Douglas and William Wells Brown. In just two months over one gram African Americans, one from at least every state, had enlisted in the regiment. The leader of the regiment would not be black though, they wanted the superior officer to have some certain credentials.The job verbal description posted read Young humanity of Military Experience Of firm antislavery principles, ambitious, ace to the vulgar contempt of color Having corporate trust in the capacity of colored men for military purpose (2) The man picked for the job was Robert Shaw. The African American regiment and their police captain set off for Beaufort, southeastern Carolina on May 28, 1863 (1). They were to attack Fort Wagner, which was a vital key to Charleston. They only way to storm the fort was to go with loads and loads of Confederates. The sheer size of the Confederates to the Fifty- Fourth regiment was an obstacle in itself.The regiment knew the amount of obstacles they would have to flog to achieve a victory and save they kept marching. Shaw and a some men marched to the top of the parapet , and there Shaw was hired gun and killed. though this was almost a complete cataclysm for the regiment they had set a passageway for future African American soldiers. Frederick Douglas said, at one time let the black man get upon his person the brass letter, U. S. , let him get an eagle on his button, and a musket on his shoulder and bullets in his pocket, there is no power on earth that can deny that he has earned the right to citizenship. One thousand seventy-nine African Americans had served in the Civil War. They served in both the U. S. Army and about two thousand served in the Navy. By the time the war was over, forty thousand had died in fight and thirty thousand had died of disease and infection. African American soldiers performed all the jobs needed to run an army. They also served as carp go intos, chaplains, cooks, guards, laborers, nurses, scouts, spies, steamboat pilots, surgeons, and teamsters (4). There were well 80 black commissioned officers (4). Harriet Tub man was the most famous spy she served for the 2nd southwestward Carolina Volunteers.Tubman decided to help the Union Army because she wanted freedom for all of the multitude who were forced into slavery, not just the few she could help by herself. And she convinced numerous different brave African Americans to join her as spies, even at the essay of being hanged if they were caught (4). Among Harriet Tubman were many other African American women who served as nurses, spies and scouts. Although, no women were allowed to officially join the army. When black troops were captured by the confederate soldiers, they faced harsher punishments than the white troops.In 1863 the Confederate Congress threatened to punish officers of African American troops and enslave the African Americans, if they were captured. As a direct of this, President Lincoln issued widely distributed enjoin 233, which threatened payback on Confederate prisoners of war, if they mistreated African American tro ops. This disposition did scare the Confederates a little, but African American soldiers were still treated harsher than whites. In one of the worst examples of this abuse, Confederate soldiers shot to death black Union soldiers, captures at Fort Pillow, TN, in 1864().Confederate General Nathan B. Forrest witnessed it all and did nothing to stop it. The President, Abraham Lincoln, issued the freedom Proclamation on January 1, 1863. This proclamation at long last led to the freedom of all slaves. The roll officially made free all bondsmen in the areas of the Confederacy that were still in rebellion. Slavery although was not abolished in the parry States, Tennessee, or the Union occupied areas of lanthanum and Virginia. The proclamation only affected the states in rebellion, so after the efforts it didnt real free any slaves.On the other hand, it did strengthen the Northern war efforts, because they knew they were combat for a cause. Over five speed of light thousand slaves h ad escaped to the North by the end of the civil war. Many of the escapees fall in the Union Army, which tremendously increased its power. As a result of the emancipation Proclamation, the ordinal Amendment was created. The Amendment created on December 18, 1865, legally freed all slaves still in bondage. The final whole step the Emancipation Proclamation was to depress England and France from arriving to the war on the side of the South.England and France wanted to enter the war on the South side, because the South had supplied them both with cotton and tobacco. England and Frances stance changed when they comprehend that the war had changed to a fight over slavery. Both nations were opposed to slavery, so ended up giving their support to the Union. That led to the winning of the fight for freedom. Juneteenth was the day created to fete the emancipation, when the slaves heard about it that midsummer. The holiday is still celebrated today. Abraham Lincoln said, A menage divided against itself cannot stand.I believe this organisation cannot endure permanently half-slave and half-free. I do not give birth the Union to be dissolved. I do not expect the house to fall, but I do expect it will cease to be divided. It will become all one thing or all the other. (3) African Americans along with the rest of the Union were combat for this freedom and equality that Abraham Lincoln, was talking about. African American contributions were not limited to the role of working the fields in the south or supplying labor for constancy in the north.Many African Americans in both south and north participated in either direct or living roles in the military. The War Between the States proven to be a war fought for democracy. The expiration that the slaves had been waiting for, recovered the ideas that founded the United States of America. All men were equal under the law. Since, the African Americans made such a sullen effort the changes were made more quickly. Africans pushed for their own emancipation by resisting their masters and other labor tasks.Although a formal Emancipation Proclamation and Thirteenth Amendment freed blacks in America, it would be a long time before they received all the rights they deserved. The minds of Americans had been so engrained with racialism only decades of hard work would change magnitude this. Works Cited 1) Freeman, Elsie, Wynell Burroughs Schamel, and Jean West.The Fight for oppose Rights A Recruiting Poster for Black Soldiers in the Civil War. Social Education 56, 2 (February 1992) 118-120. 2) Blacks in the Civil War. . Colorado College. Web. 3 Mar 2013.